Giveaways? Where? When? No can deny not being attracted to this word if they come across it. Yes goodies or giveaways have been a very popular choice for both a business and its clients. These items or goodies as we call them, have been in popular demand for establishing, strengthening and marketing a business. We happen to live in an era of short term memory. Making people remember you in a world where new and very creative yet practical ideas and products are popping literally within milliseconds. Promotional products are sure a great strategy in creating a lasting perception of your business, idea or products. Since goodies are things from everyday life and are used by everyone at least once a day, will help them recall where, how and why they own it. Be it a pen, a keychain, a t-shirt or a ceramic mug, giveaways are always welcomed by everyone. Not just because it is for free, but also because it will help them recall an enterprise they once had been a part of. And not only to keep your clients and consumers loyal, but also to make your business’s reputation and name sustain long, long after the promotional event is over. Several surveys on using promotional items for business purposes revealed that giveaways have a direct correlation and improved brand recognition. In addition, it returns a better yields on investment as compared to promotional campaigns on TV, radio or newspapers. So if you are planning to spread, market your business and gain loyal and lasting audience and to flourish in the industry of your choice, opt for giveaways and goodies for marketing purposes in order to have an encouraging PR, creating a generous image of yourself and your business to the community and the best part, making your business last for generations to come.